Tag: social media

Why Transparency in Marketing Matters

Why Transparency in Marketing Matters

Consumers often choose companies that they can trust and that they feel a connection to. When considering that aspect of your customers—and potential customers—transparency goes a long way!

Personal versus Professional Branding in the Business of Book

Personal versus Professional Branding in the Business of Book

What is the difference between personal branding and professional branding? Why does it matter and when is it better to use one over the other? Let’s start by defining what each one is.