Marketing
Why Transparency in Marketing Matters
Consumers often choose companies that they can trust and that they feel a connection to. When considering that aspect of your customers—and potential customers—transparency goes a long way!
Marketing
Personal versus Professional Branding in the Business of Book
What is the difference between personal branding and professional branding? Why does it matter and when is it better to use one over the other? Let’s start by defining what each one is.
